Regional Marketing and Communication Manager

Regional Marketing and Communication Manager
Our client, a global conglomerate in the ICT industry, is looking to hire a Regional Marketing and Communication Manager. Reporting to the MD – Internet Division, the incumbent will be responsible for planning, developing, implementing, reporting on and supporting the execution of regional (East Africa) and local marketing plans that are focused on creating opportunities and lead generation within key target markets. Furthermore, the Regional Marketing and Communication Manager will act as a liaison between head office Marketing and the regional management, sales and operational teams to build sales, and foster marketing alignment and efficient communication in line with the company’s marketing strategy.The Regional Marketing Manager and Communication Manager will need to work closely with the team and ensure alignment with the business strategy and importantly deliver measurable business value.The establishment of strong relationships with the Country Managing Directors will be critical and ensuring that the working relationship is one of cooperation and collaboration with the flexibility necessary to be successful in diverse markets.
KEY RESPONSIBILITIES:
Creating, implementing and measuring success of:

• Comprehensive marketing & corporate communications programmes to enhance the Group’s brand image and position within the marketplace and to the general public
  
• All organizational communication including PR & events, publications, client acquisition and brand image monitoring.
  
• Act as an expert on all matters relating to marketing planning, implementation and management for the region at a country level in order to facilitate the translation of the marketing strategy into actionable plans that have local relevance
  
• Support the company’s global head, in the delivery of the overall regional business development strategy and ensure marketing is supporting and aligned to this.
  
• Create area and local marketing plans for the region in liaison with global team and the Country MD’s containing strategies, tactics and detailed implementation calendars, taking into consideration the regional strategy, market conditions, products and services portfolios and what local/regional resources that may be required
  
• Provide support as needed for the day-to-day implementation of the regional and local marketing plans, including campaign management, regular ROI analysis and program measurements.
  
• Liaise with the Marketing Executive, the global team and country MDs to ensure that local campaigns are optimally integrated across channels, reflect the Group’s strategic imperatives and incorporate relevant messaging, content and value propositions into local-level programs for the sales force.
  
• Act as conduit for national marketing initiative implementation and go-to-market strategies across the Region.
  
• Gather market information and, in a consultative fashion, provide marketing expertise/best practices for reaching and being relevant to target audiences.
  
• Ensure in-depth knowledge of the company’s marketing-related tools, and utilise central resources to ensure that resources, content and expertise is not leveraged and replicated
  
• Provide PR support where required and localise all content for local distribution
  
• Use social and digital media platforms and tools to disseminate messages that are relevant and will achieve business objectives
  
• Budget submission for all proposed marketing campaigns, including return expected in terms and campaign measurement tools.
  
• Direct the efforts of other teams and co-ordinate at the strategic and tactical levels with the other functions of the organization. i.e. work closely with internal teams to support and augment their initiatives.
  
• Provide timely, accurate and relevant information to staff and the public through print and electronic media outlets.
  
• Oversee all the Group’s internal activations such as oversee the CSR agenda and activities, company events, staff parties, team building etc.
  

REQUIREMENTS
The incumbent must possess the following minimum qualifications and competencies:

• Bachelor’s Degree in Marketing, Business or a related field. Having a CIM certification will be an added advantage.
  
• Have at least five years of experience developing and deploying effective B2B marketing programs that generate qualified leads, preferably in a regional supervisory capacity.
  
• Experience across product and solutions marketing, segment or account based marketing, corporate marketing, brand marketing and marketing communications.
  
• Experience in developing and executing on Social and Digital media campaigns both at a corporate and product level desirable.
  
• Good experience in BTL marketing.
  
• Solid project management skills.
  
• Proficiency in Microsoft Office programs.
  
• Team player with excellent interpersonal skills and ability to lead and motivate other team members.
  
• Driven with strong work ethic and dynamic approach to working.
  
• Have a proven track record of success and value addition in previous roles.
  
• Able to work under minimum supervision, prioritizes work and meet tight deadlines.
  
• Energetic, enthusiastic, hands-on, independent, with the ability to take initiative.
  
• Willingness to delve into the detail where required as well as providing leadership.
  
• Strong ability to communicate with and influence across all levels of the organization.
  
• Excellent writing and oral communication skills.
  
• Strong presentation skills.
  
• Willing to travel within a short notice.
  
• Willing to play a multifaceted role spanning client services marketing, solutions and client marketing, brand and corporate marketing and public relations
  
• Well-presented and approachable
  

REMUNERATION:The salary package for this position is KShs 400,000 gross per month negotiable dependent on experience and demonstrable contribution.
If you are interested in the position and have the skills we are looking for, we would like to hear from you. Please apply for this position on-line and attach a copy of your updated resume together with details of your current salary and benefit package, at www.careers.tgagroupea.com . The interview process for this position will commence immediately we receive suitable applications.



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