As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Responsibilities
- Design
and project-manage effective marketing campaigns to drive product
awareness and usage, applying rigorous tracking and analysis.
- Develop
positioning, marketing strategy and key messages.
- Work
cross-functionally to ensure alignment with outbound marketing and
PR campaigns, and work closely with media and creative agencies to
drive creative development, and effective media planning and
execution.
- Use
primary and secondary research as well as internal data to develop
deep understanding of the market and consumers' usage patterns.
- Develop
and maintain reporting and best practices for various campaigns and
initiatives.
Minimum qualifications
- 5
years of experience in a marketing or product marketing role with a
consumer-facing focus.
- Experience
in off/online advertising planning, tracking and reporting, and
digital marketing.
- Ability
to speak and write English fluently and idiomatically.
- Experience
in a marketing role in both Kenya and other markets
regionally/internationally.
- Experience
in both product and brand marketing, as well as in mobile marketing.
- A
proven, successful track record of delivering material impact in
line with company priorities and goals through well-executed
marketing efforts.
- Strong
organizational skills, an ability to comfortably interface with all
levels of management, and able to communicate cross-functionally in
a structured, clear and impactful manner.
- Skilled
communicator with strong written and verbal communication skills,
including both professional and casual style of communication.
- Ability
to speak and write Swahili fluently and idiomatically.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
To apply log on to https://www.google.com/about/careers
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