External Job Title Commercial Manager, Partner Markets
Auto ReqId 42877BR
Function Commercial
Type of Job Permanent
Country Kenya
External Job Description
****Application deadline: August 27th, 2014****
This role reports to the MD, PMIO
Context/Scope:
Partner Markets and Indian Ocean (PMIO) reports to Africa Regional Markets (ARM), and comprising of over twenty Distributor/Contract brewing markets in West and Central Africa, plus Indian ocean countries.
PMIO business unit covers the following countries:- Cote D’Ivoire, , Gabon, Togo, Benin, DRC, Congo, Equatorial Guinea, Chad, CAR, Mauritania, Sao Tome, Principe, Benin, Burkina Faso, Senegal, Cape Verde, Sierra Leone, Liberia, Gambia, Guinea Conakry, Guinea Bissau, Niger, Mali, Seychelles, La Reunion, Mauritius, Madagascar and Mayotte.
The Partner Markets (West and Central Africa) is geared to be the growth engine for ARM. These are relatively complex markets operated through 3rd party customers.
Diageo currently operates through 3rd party distributors and has limited in-market presence except through these distributors. The focus is primarily on beer, with an enormous growth opportunity in premium imported spirits.
Partner Markets requires the services of a Commercial Manager to be fully accountable to define and lead the commercial strategy, lead our Route to Consumer agenda and execute our sales team capability development plans.
Market Complexity:
Market complexity is high with a range of diverse markets at different levels of development. The route to market and range of partners will provide complexity to the role.
The TBA landscape in the market is typically one of high import tariffs and immature retail landscape. Understanding and developing the RTM is key to grow our brands.
There are currently approx. 14 people employed in WACA hub. Currently 30% is based in Cameroon and 70% in markets.
The Commercial Manager will need:
- an
entrepreneurial philosophy (lean resources and real ownership within
a small team)
- Strong
Route to market, route to consumer experience.
- Good
commercial finance understanding
- Ability
to shape channel and trade strategies considering the different
contexts we do business with.
- to
drive with passion Diageo, our key brands, growth in the market, our
customer and compliance agenda while living our values and
delivering our business performance
Purpose of role:
The purpose of the role is to lead the development of the PMIO commercial strategy, focused into the execution of our RTC projects and grow the overall sales capability environment in every PMIO markets.
In short, to ensure we win in market, now and in the future, with an inspired, motivated and equipped team capable of exceeding all goals asked of it.
Leadership Responsibility:
This role has significant people leadership responsibility through assembling, directing, inspiring and developing the RTC agenda in PMIO
Top Accountabilities:
- Make
a significant contribution to the PMIO strategy, leading the
organization both within and outside the commercial functional area
- Secure
the best RTC in all our PMIO priority markets.
- Support
our 4 business Units with the best-in-class RTC proposal.
- Motivate
the third party sales force behind a clear, simple and powerful
trade strategy, engendering strong and supportive trade
relationships at senior and industry level
- Partner
with all GMs to recruit, develop, retain, lead and motivate the
Sales and Commercial team to ensure superb execution of plans across
the Region
- Suitable
university degree. Business qualification ideal.
- High
cognitive ability
- Strong
multicultural awareness
- International
experience is an added advantage
- Strategic
and hands-on commercial experience (8+ years).
http://www.diageo-careers.com/en-row/searchandapply/Pages/SearchOpenings.aspx
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