Brand Manager – Lubricants vacancy

Brand Manager – Lubricants vacancy
Job Title: Brand Manager – Lubricants
Location: Uganda
Date Posted: 13 Aug 2014
Close Date 22 Aug 2014
Position Description: Job Requirements:
Job Purpose:

• To lead the Company’s Lubricant Brands in Uganda
  
• To grow the Lubricants portfolio in Uganda
  

Principal Accountabilities:

• Development and implementation of the strategic and operational lubricants marketing plan (short and medium term)
  
• Generation of consumer insights and intelligence to inform strategy and execution
  
• Analysis of all sales, market and consumer research data to manage, control and advance the brand, execute analysis of market, brand, competitor and consumer trends and develop/implement recommendations as needed to address business issues and drive sales.
  
• Fully integrate marketing brand-led activities with corporate communications platforms to create engaging, innovative and impactful communications which drive brand awareness, customer loyalty and supports the business ambition.
  
• Ensure all materials are consistent with strategy, on time & within budget, legally compliant, follow brand guidelines and developed with input from both Sales and leadership team.
  
• Develop, manage and execute consumer & trade engagement plan including but not limited to on/off premise programs, special events and sponsorships.
  
• Lead development and activation of Points of Sales (POS) and other selling tools to support brand and/or portfolio programs while assuring acceptable Return on Investment (ROI).
  
• Participate in a robust New Product Development pipeline, and manage launch of new expressions within portfolio as & when need arises.
  
• Develop and present regular Business Reviews.
  

Job Knowledge, Skills & Experiences:

• This position is only open to residents and nationals of Uganda
  
• Bachelor’s degree; Professional Qualification in Marketing or a Business related qualification will be an added advantage.
  
• 3+ years’ experience in brand management with on a large consumer products brand with significant budgets.
  
• Strong strategic and analytical skills with strong financial/business acumen. Entrepreneurial spirit.
  
• A demonstrated capability driving growth through innovation, successfully leading new product launch design and implementation.
  
• Excellent knowledge of the full marketing mix:
  
• Knowledge of delivering memorable brand experiences, social media campaigns, advertising campaigns, media planning, and brand tracking tools.
  
• Ability to interact and influence internal and external stakeholders at all levels to create cross-team collaboration while driving projects to conclusion.
  
• Experience in managing advertising, creative, and promotional agencies.
  
• Strong leadership, conceptual, and creative skills.
  
• Excellent verbal and written communication skills; strong presentation skills.
  
• Knowledge of the market research process & experience in using marketing research
  

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