Google Product Marketing Manager, B2C/Consumer

Product Marketing Manager, B2C/Consumer
Google Nairobi, Kenya
Applicants
Job description
As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Responsibilities

• Design and project-manage effective marketing campaigns to drive product awareness and usage, applying rigorous tracking and analysis.
  

• Develop positioning, marketing strategy and key messages.
  

• Work cross-functionally to ensure alignment with outbound marketing and PR campaigns, and work closely with media and creative agencies to drive creative development, and effective media planning and execution.
  

• Use primary and secondary research as well as internal data to develop deep understanding of the market and consumers' usage patterns.
  

• Develop and maintain reporting and best practices for various campaigns and initiatives.
  
  Minimum qualifications
  

• Experience in a marketing or product marketing role with a consumer-facing focus.
  

• Experience in off/online advertising planning, tracking and reporting, and digital marketing.
  

• Ability to speak and write English fluently and idiomatically.
  
  Preferred qualifications
  

• Experience in a marketing role in both Kenya and other markets regionally/internationally
  

• Experience in both product and brand marketing, as well as in mobile marketing.
  

• A proven, successful track record of delivering material impact in line with company priorities and goals through well-executed marketing efforts.
  

• Strong organizational skills, an ability to comfortably interface with all levels of management, and able to communicate cross-functionally in a structured, clear and impactful manner.
  

• Skilled communicator with strong written and verbal communication skills, including both professional and casual style of communication.
  

• Ability to speak and write Swahili fluently and idiomatically.
  Area
  Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
  
  Marketing & Communications
  

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