Unilever Asst Brand Manager, Deos

Unilever Asst Brand Manager, Deos
Unilever Kenya-Nairobi-Nairobi
Job description
Main Purpose of the Job

Plays a key supporting role in the development and implementation of the integrated Brand Marketing Plan to achieve short and long-term business goals.
Key Responsibilities

• Assists in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities
  
• Assist in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
  
• Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker).This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
  
• Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
  
• Delivers specific brand projects eg. Co-branding with a major retailer.
  
• Monitors budget spend and provides timely communication to relevant stakeholders on To provide the required administrative and marketing support to the Marketing Manager
  
• To learn the steps and processes involved in brand management thus preparing for the role of Brand Manager
  Key Skills and Qualification
  
  • Bachelor degree, Post graduate business degree preferred (MBA)
    
  • 3-4 years experience in marketing in FMCG/ Consumer goods industry
    
  • Project Management skills
    
  • Customer Marketing interface
    
  • Strategic Influencing
    
  • Passion for Growth
    
  • Team Commitment
    

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