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Director,
Referral Marketing vacancy
Aga
Khan University Hospital, Nairobi, East Africa
Aga
Khan University Hospital, Nairobi (AKUH, N) is a private
not-for-profit institution that provides tertiary- and
secondary-level healthcare services. Established in 1958 and
currently a 300 bed facility, the Hospital was upgraded to a tertiary
level teaching hospital in order to respond to the health care needs
of the people of East Africa. AKUH, N is a premier provider of
ambulatory care and quality in-patient services, including critical
care. The University Hospital focuses on providing high quality care,
and supports postgraduate medical education in all major clinical
specialties. Patients treated at the University Hospital benefit from
a team-based approach that ensures a high level of quality care.
Aga
Khan University Hospital, Nairobi invites applications for the
position of Director,
Referral Marketing
Responsibilities
Reporting
to the Chief Operating Officer, the incumbent will create and
implement marketing plans for the Hospital and the Outreach Centres.
S/he will plan and execute programs and events that build
relationships between the doctors and patients and position our
products and services favorably in the healthcare market. S/he will
also identify hospitals and physicians who can help increase
marketing value for AKUH, N.
This position entails
developing a Patient Referrals Strategy, designing a robust and
efficient medical referral system for AKUH, N and creating a referral
base of patients both locally and abroad. Specifically, the incumbent
will:
- Solidify
referral program within the Network (i.e. AKUH,N; Outreach, Aga Khan
Health Services Hospitals)
- Collaborate
with Marketing to develop relationships with local clinics and
physicians (e.g. hold frequent Continuing Medical Education
programs, etc.), identify types of medical packages required, and
improve marketing initiatives specific for medical referrals
- Collaborate
with Finance to develop comprehensive pricing estimates and packages
for a wide range of patients including creating focus groups where
necessary to test packages/service bundles
- Collaborate
with IT/Medical Records Departments to develop referral tracking
system and database
- Identify
potential areas for telemedicine links within the AKDN network
- Establish
core referral teams to carry the referrals agenda forward leveraging
on internal resources and recruiting new resources where there are
substantial gaps
- Develop
relationships with hospitals and referral boards in East Africa and
potentially other African countries and explore other areas which
would greatly enhance referrals program i.e. call centre, website,
etc.
- Explore
the concept of medical tourism as an alternative available to East
Africans who need travel abroad for treatment
- Make
a strategic plan for each country to achieve the objectives being
set and create a BRAND
- Liaise
and develop relations with appropriate organizations e.g. peer
groups, government bodies/ministries, embassies, diplomats and media
agencies to improve the reputation of Hospital resulting in
increased revenues
Requirements
Applicants
must:
- have
a Master’s degree in Business Administration /Marketing or
equivalent
- have
10 years’ experience in a senior position preferably in a
healthcare organization
- have
a creative and technical background able to explore new options
and deploy marketing automation programs
- have
superior communication and writing skills
- have
strong organizational skills, being able to manage multiple projects
at once
- have
a successful track record in creating and executing marketing plans
that drive volumes
To
Apply
Applications
together with detailed Curriculum Vitae, names of three referees,
telephone contact, e-mail address and copies of certificates and
testimonials should be sent to, the Manager, Recruitment, Aga Khan
University Hospital, Nairobi. P. O. Box 30270-00100, NAIROBI. or by
email to hr.recruitment@aku.edu
. Applications by email are preferred. Only short listed candidates
will be contacted.
Technical
and Sales Graduate Opportunities
Job description
For
over 100 years, IBM has led the world in creating innovative
solutions and products that have changed not only business, but
history as well. And with our global scale and breadth of
disciplines, we offer endless opportunities for leaders to grow and
succeed in the company of the very best.
And that's where you
come in
In today’s intensely competitive global marketplace,
IBM is recruiting extraordinary leaders, people who not only succeed
but enable others to as well. We have opportunities for talented,
Masters degree level qualified individuals for opportunities in many
countries across Africa and Middle East.
The IBM Graduate
program will offer a group of high-potential individuals an
exceptional opportunity for accelerated career development in
technical or sales areas leading towards a global career in IBM and
focus on growth markets.
In addition to building your business
acumen, you will take advantage of IBM's world-class leadership
development programs, and networking experiences, and be closely
mentored and coached by senior IBMers.
An innovative approach that
blends hands-on, direct work experience and industry leading
certification classes for IBM sales and services, this program will
allow you to be ex-posed to key drivers of success as a future IBM
leader, including:
• Inspire, motivate, and develop individuals,
teams, and organizations.
• Manage profit and loss and
understand key drivers for the business.
• Create strategies and
bring about change in a globally integrated enterprise.
• Excel
and adapt to doing business in a volatile, complex and ambiguous
global market-place.
• Ensure the priorities and resources of
key functions are aligned with business goals.
Required
Bachelor's
Degree in Science, Current Technologies, Engineering, Mathematics,
Computer Science, Information Technology, Sales, Business
Administration, Masters Degree in Science, Current Technologies,
Engineering, Mathematics, Computer Science, Information Technology,
Sales, Business Administration
Required
- Bachelor's
Degree
- English:
Fluent
IBM
is committed to creating a diverse environment and is proud to be an
equal opportunity employer. All qualified applicants will receive
consideration for employment without regard to race, color, religion,
gender, gender identity or expression, sexual orientation, national
origin, genetics, disability, age, or veteran status.
To
apply log on to
https://jobs3.netmedia1.com/cp/faces/job_summary?job_id=GTS-0687299